Web Design and Development

A design studio devoted to crafting sophisticated, high-performance websites tailored for boutique businesses and individual brands, elevating their presence online.

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About

At Em & J Designs, we provide a personal touch for every client, from individuals wanting a portfolio or blog to be noticed on the web to businesses and established brands looking for more customers leading to higher conversions thanks to a refreshed approach to the build, tone and style of their websites.

We take the time to understand your unique goals to ensure your online presence truly delivers. Our collaborative process keeps you involved at every stage, using your feedback to guide the design from proposal to launch.

Whether you need a brand-new site or a complete redesign, get in touch today to bring your vision to life.

Studio

Hi, we’re Em & J,

Em is the inspiration and J is the designer and developer.
Our freelance design studio was started after spending time learning the craft of web design and development and encountering a number of processes and tools that promised amazing websites that could be delivered in no time at all to attract countless visitors.

However, the reality is that good design takes time and consideration and what might seem grand and appealing at first glance can appear dull and un-inspiring on repeated visits.

That’s why we feel it’s important to spend the required time from the outset to build an inventory of what will be needed to achieve your objectives and ambitions because each website is unique and it is this together with its character that will attract the right kind of visitors again and again whether it’s a blog, portfolio or business.

Design Process

We can help you with producing a completely new website or re-designing an old website.

A search online for ‘how often should a website be re-designed’ reveals that it should be done at least every three years to keep pace with design trends and continue to look contemporary.

This gives a good impression that the website is being looked after and content is being updated which is what you will want in order to keep attracting visitors and customers and to help your identity and brand grow.

Planning

Every project starts with a strategy meeting where you tell us about your goals and vision for the website and what you hope to achieve by having a presence on the internet.

This enables us to develop a site plan and proposal that contains details about the design and development, including a schedule for how long it will take and the cost of the work.

If you approve the proposal an invoice for 50% is sent together with a service agreement for you to sign so that the project can commence.

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Design

Initial research will comprise of selecting suitable fonts and a colour scheme that will underpin the look and feel of your website. In some cases lo-fidelity wireframes may be created of at least one page to show the placement of image and text elements.

Once you approve of the chosen design direction and depending on the scope of the project, a high fidelity wireframe will be created of the homepage that will allow you to see your website design begin to take shape and provide a clearer idea of its aesthetics and layout.

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open notebook with page showing hand drawn black and white wireframe designs

Development

It is during this phase that your website will begin to come to life.
The initial layouts and design direction are used to develop your website using powerful builder platforms including Wix Studio and Webflow with interactions being added at this stage.

You will be provided with a link to preview the work and, depending on the design package you choose, either one or two revisions can be made to your website. You will also need to purchase a domain name and choose a hosting plan in order to have the site go live, guidance will be provided on this so that you can purchase the right hosting plan for your needs.

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Illustration of two people developing website on giant screen in background with html, css and js labels

Launch

When your website is prepared for launch, final checks are carried out with testing on a number of web browsers and computing devices. Additionally, search engine optimisation is configured to enable your website to start ranking inside search engine results on Google.

As your website will be hosted on a platform such as Wix Studio or Webflow, their services are optimised for speed and security and once training is given by video, it makes the process of managing and updating the website easy for you too.

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Website Choices

ONE PAGE BROCHURE

Brochure Website

An accomplished website produced in a 1 - 2 weeks

When you need a website that hits all the right notes with a polished and professional appearance  but you don't want the project to drag out then this is the way to go.

This brochure style of design is ideal for getting you and your services or products noticed fast with all the essential information contained into tidy sections to cover details about you and your offerings.

It's also a great choice if you need a re-design of an old website with a tired look and feel, so that you stay at the cutting edge of design trends and continue to appeal to a wide audience.

And, the all important contact form ensures your visitors know how to get in touch.

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one page website example

TEMPLATE RE-STYLING

Template Re-Styling

This multi-page option gives more detail on your offerings

Sometimes you want to provide just that bit more information about you and your services.

With this option you can have your content spread across up to five distinct pages where each page gives clear details about what you do to any prospective customer or client.

Now you can also easily update content with a blog or portfolio page so that you plans and ambitions are always at the forefront.

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multi page website example

FULLY CUSTOM DESIGN

Fully Custom Design

Built from the ground up to bring your vision to life

When you have a particular design style in mind that fits your brand identity and ambitions then a fully custom website will allow that freedom of expression to thrive.

This will be a website crafted to appeal to your ideal customer or client base, showing your business has confidence, fidelity and a precision in its strategy and delivery.

So, whether it's a product, service, portfolio or something else that you want visitors to your website to experience and result in higher conversions and repeat customers then a custom website design is worth serious consideration.

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OPTIONAL EXTRAS

Optional Extras

When you need an online shop, a booking system or something else

There are a variety of additions available to shape and fine tune your website to make it look and feel exactly the way you want it.

Popular components include e-commerce, which allows you to have a shop where you can advertise and sell your merchandise or services.

Other great add ons include a booking system to manage customer appointments or and a email marketing component for sending out newsletters and the like to customers that sign up on your website.

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